我们的分类: 社会化媒体

9 优秀的名人供电的社会公益活动 [影片]

celebrity | Channels | charity | comedy | 功能 | Film | 混搭 | non-profit | social good | 社会化媒体 | Stars of Social Good Series | 视频 | YOUTUBE 0 评论

The Stars of Social Good Series is supported by CITGO and the Fueling Good Campaign, helping to change the world one mile at a time through contributions to local charities.

celebrity imageWant to see John Mayer make fun of Justin Bieber? Want to see Ed Helms run around Africa in a silly safari outfit? Now do you want to see them do it for charity?

Celebrities and non-profits have been pairing up for a long time to help give good causes some exposure and a much needed PR boost. Below we’ve combed through some of the best videos to bring you nine amazing celebrity-powered social good campaigns. We’ve picked a wide range of stars (from first lady Michelle Obama to Ke$ha) and a wide range of causes (from malaria prevention to anti-bullying).

There is, 然而, no way of including every amazing campaign out there. We had to leave some standouts behind, like Matt Damon’s work with Water.org, Leonardo DiCaprio’s commitment to environmental issues and dozens more. You can check out LookToTheStars.org for a quick cheat sheet on what your favorite celebrity is really up to, or just take a look below for some spectacular examples.

We know we missed a bunch, so share your favorite celeb-backed campaigns in the comments below. Join the conversation.

1. Comedy Fights Malaria — A Bazillion Stars

In order to put an end to malaria in developing countries, Malaria No More tapped a ton of stars including John Mayer, the cast of The Office, Orlando Bloom and Aziz Ansari. As the campaign suggests, humor played a big role. Other videos asked to lower infant mortality rates and get kids toBieberage, or followed Ed Helms as hehuntedmalaria-causing mosquitos in full Safari garb.

2. The Lazarus Effect — Bono and Friends

Bono teamed up with a bunch of his celebrity friends to illustrate what $0.40 can buy. The video supported the Lazarus Effect (a (RED) campaign) that aimed to help HIV-stricken people with just two life-saving pills. Bono has long been working on causes in Africa through One.org and lent his star power to (RED)’s efforts.

3. Let’s Move — Michelle Obama and Beyonce

First lady Michelle Obama has made nutritional eating and childhood obesity her main causes. She started Let’s Move as a way to inspire kids to eat better and exercise. Beyonce joined the effort by retooling some song lyrics to customize a workout song, complete with choreography. Beyonce delighted students at PS 161 in Harlem, 纽约, with a surprise visit and impromptu dance workout.

Let’s Move extends to all facets of childhood health with videos that sing the benefits of basketball, hockeytennis. And one video even enlisted the help of Elmo and White House chef Sam Kass.

4. It Gets Better — Dan Savage, Pop Stars & Everyday Folks

Following a rash of gay teen suicides, Dan Savage started theIt Gets Bettercampaign to tell LGBT youths that though they might be bullied now, their lives will improve. He opened up a YouTube channel where anyone could submit a video of support, including just about every celebrity in existence.

There are videos from President Barack Obama, Glee‘s bully Max Adler, the San Francisco Giants, Ke$ha 多.

5. LIVESTRONG — Lance Armstrong

Although Lance Armstrong has come under fire as of late, his work with LIVESTRONG and the Lance Armstrong Foundation has been a tremendous success story. Diagnosed with testicular cancer, Armstrong battled back physically, not only rejoining competitive cycling but using that platform to spread awareness and raise funds for cancer research. Nike, one of Armstrong’s early sponsors, even lent its support.

6. DonorsChoose.org — Stephen Colbert

Stephen Colbert may be best known for his comedic right-wing punditry, but he does a lot of amazing work supporting DonorsChoose.org, an online platform where people can help fund local classrooms around the country. Colbert has not only lent his name, but also given the non-profit air time on his show, asking his followers and fans to help contribute. This video is from a 2009 panel Colbert moderated for the organization. Turns out his Spanish is pretty good and that he was stuffed into a fair number of lockers when he was a kid.

7. Crowdrise — Edward Norton

Edward Norton co-founded Crowdrise when he originally ran in the New York City Marathon and raised money for a conservancy in Africa. He helped create a platform where anyone can raise money for a cause. This year, he re-partnered with the marathon to turn the historic event into an historic fundraising opportunity. Rather than fade into the background, Norton has been an active advocate and knowledgeable spokesman for the organization and online philanthropy in general.

8. Pencils of Promise — Justin Bieber

Boy-wonder Justin Bieber has made philanthropy a part of his celebrity persona. In this clip he’s supporting Schools 4 All, a program run by education non-profit Pencils of Promise that aims to build a series of schools for needy communities around the world. Bieber promises to visit the school that raises the most money. Considering the kid’s capable of shutting down whole shopping malls with his presence, that’s a big deal. Bieber has also shown his soft side in music videos like his participation in theWe Are The Worldremake for Haiti and his own video, “Pray“.

9. DoSomething.org — Usher & Friends

DoSomething.org has a long history of asking celebrities to help motivate young people to make a difference. In the above video, Usher asked youths unable to vote in the 2008 Presidential election to make their voices heard. Other stars like Rachel Bilson, Rihanna and the Jonas Brothers have used the platform to help promote their own causes. By calling on so many different celebs, DoSomething is able to compile an impressive roster of talent while giving some serious spotlight to varied causes and projects.


Series Supported by CITGO and the Fueling Good Campaign


The Stars of Social Good Series is supported by CITGO and the Fueling Good Campaign. It all starts with one person helping another. Then that person helps two more. Pretty soon you have a neighborhood, a community, an entire city – one act of kindness inspiring another. That’s why CITGO donates thousands of gallons of gas to worthy charities. It’s our way of keeping the momentum going, one mile at a time.


More Social Good Resources From Mashable:


- Do Celebrities Really Help Online Causes?
- Is Purchasing Power the Best Way To Help Good Causes? [开放主题]
- 12 Top YouTube Videos for Social Good
- 7 Easy Ways to Do Good Online Beyond Donations
- How Non-Profit Organizations Are Bolstering Citizen Media Around the World

更多关于: celebrity, charity, comedy, non-profit, social good, 社会化媒体, Stars of Social Good Series, 视频

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19 必要的谷歌 资源

功能 | 谷歌 | 谷歌名单 | 更多Google | 名单 | 列表 | 资源 | 综述 | 社会化媒体 | 社会化媒体列表 | 提示 0 评论

lready使用 谷歌 ? 按照 混搭新闻 最新平台的新功能, 提示和技巧,以及我们最重要的社会媒体和技术的更新.

谷歌 像砖的战略和流行吨击中新闻提要. 但我们并没有停在那里. 除了突发新闻, 混搭 为最大限度地提高您的“Google 经验提供如何TOS和工具. 我们来源于网络的一些尝鲜的评论, 我们也欢迎您的输入,当您浏览的今年最buzzworthy的社会网点之一.

阅读关于 混搭“综合报道,所有资源的Google . 收集技巧, 分析评论, 参加调查, 一如既往, 在下面的意见表达您的想法.


谷歌 提示, 工具和通话



截图: 内谷歌


谷歌 LOGO

这是谷歌 标志.

谷歌 图标

在谷歌 图标. 左上角开始向右盘旋: 界, 好去处, 家, 火花, 轮廓, 照片.

新的Google 导航栏

所有的Google网站,将运动的新的“Google 导航栏. 它包括通知, 个人资料信息和内容的共享选项.

谷歌 流

这是谷歌 流, 用户共享的内容,看看他们的朋友分享. 它是类似于Facebook的新闻饲料.

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谷歌 圈是谷歌的版本的Facebook朋友名单或Twitter的名单. 用户可以选择多个朋友和拖和拖放到组. 这使得更容易地送东西给朋友, 家庭或整个世界.

谷歌 界编辑

这是谷歌 圈动作编辑器. 谷歌创造了独特的动画,添加和删除通过HTML5的朋友.

谷歌火花

谷歌 Sparks是谷歌的内容的建议和发现引擎. 用户可以搜索不同的主题,并找到相关文章, 视频和照片. 然后,用户可以与朋友分享的内容.

谷歌 好去处

谷歌 具有独特的视频聊天功能的好去处, 它可以让你聊天高达 10 AME时间的人.

谷歌 照片

谷歌 允许你上传和与朋友分享照片. 它包括照片标记和一个简单的基于浏览器的图像编辑器.

谷歌 公司简介

谷歌 配置文件是最喜欢的个人资料页 — 它包括有关利益等用户的基本信息, 职业和个人资料照片.

更多关于: 谷歌, 更多Google, 名单, 列表, 资源, 综述, 社会化媒体, 秘诀

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10 为更好的B2B社区管理的提示

B2B | 业务 | 商业名单 | 社区 | 社区管理 | 贡献者 | 功能 | 论坛 | 名单 | 列表 | 网上社区 | 社会化媒体 | 社交 0 评论
Business Network

中号咏叹调Ogneva是社区负责人 抱怨, 她是负责社交媒体, 社区活动, 内部教育和参与. 你可以按照她的 叽叽喳喳, 她的 博客, 并通过Yammer的 Twitter帐户公司博客.

我们大多数人的社区是熟悉的,与往往是客户或面向风扇. 然而, 企业对企业 (产品) 社区是社会媒体经验的一个重要组成部分.

社交媒体已经改变了我们之间的相互关系, 并甚至当你谈论到企业用户, 互动与这些公司内部的人,首先. 为了确保企业用户在管理社会的成功, 这里有 10 最佳做法.


1. 知道何时创建自己的社区


它并不总是有意义的创建自己的社区. 根据你的意图, 你可以选择加入一个已经存在的社会. 如果你打算导致一般服务行业为重点的谈话, 刚刚加入该社区,并采取了突出的作用. 如果, 然而, 您的社区更狭隘地围绕着你的产品, 你可能会想创建一个唯一的目标.


2. 认为通过的目的


如果您选择创建一个, 记住,每个社区应该有一个目的和目标 - 否则, 混乱将接踵而至. 你在你的行业创造一个用户社区或更广泛的最佳实践论坛? 你要培养与客户之间更好的对话,或告知产品路线图,并收集反馈? 或两者?

如何将社区成员互动, 你谈话的一部分贡献或学习? 将围绕产品的垂直应用? 如果是这样的, 想想,你可能想有几个垂直的社区.


3. 建立会员指南


想想你所要邀请的人应该如何加入. 如果你旨在建立一个全行业的最佳做法的交流, 你可以选择有一个完全开放的社区. 如果您的社区是一个增值的VIP客户, 从他们的客户经理的个性化帮助, 你应该选择一个私人, 邀请的唯一的社区. 你也应该搞清楚,如果您的会员将贵公司的员工开放, 若然, 哪些. 你的社区的目的应该推动这些准则.


4. 了解你的成员


它是你必须明白什么业务用户和他们的员工需要从你的产品. 当您的社区服务企业用户, 它的工作是帮助那些人完成他们的工作. 想想如何可以在他们的同行和管理者的面前,他们看起来像摇滚明星.


5. 大纲角色


根据社区成员的类型, 你需要构建参与者的角色. 这是新推出或重新启动的社会,尤其是必要的. 在一个大社区, 一个超级用户的子集可以成为主持人或咨询作用. 这种地位的提升应该是理想. 要明确如何有人能达到这种地位, 并赋予社区“自我警察。”

如果你有一个更亲密的社区,员工和参加顶级客户, 地方员工咨商的角色, 但要注意冲突的目标.


6. 建立视觉和宪章


你从一开始就清​​晰, 将更好社会. 建立了章程和一系列的目标,推动社会的目的. 让大家知道哪些行为是皱眉, 而不会被容忍. 所有这一切都与社区共享,以及内部与贵公司.


7. 成功指标


现在,你说你的目的, 成员资格和角色指引, 决定你将如何衡量成功. 你应该跟踪社区卫生指标, 如生长, 参与和活跃用户的比例. 另外, 确保你调整你的成功指标总体业务目标. 如果更好的客户体验是首要目标, 你应该衡量满意度得分和顾客的情绪影响你的社会. 如果通过最佳实践的教育是一个目标, 你应该看到更少的支持票和更高的使用率和更新率.


8. 有一个社区经理


每一个活跃的社区,应该有一个指定的 社区经理. 虽然你应该使你的社会自我维持, 活跃​​的社区管理,建立问责制.


9. 建立内部流程


你应该工作交叉功能,以确保社会不会在真空中运作. 您可能会有惊人的见解和反馈来自社区内. 确保你共享insightswith权利队内部促进对话.


10. 启用共享


人们喜欢分享他们的成功, 无论是吹牛的权利, 被视为一个专家, 或帮助他人. 另一方面, 听别人的成功,有助于人们可视化的成功. 需要指出别人的成功证明的例子,这是特别关键的业务往往证明投资回报率,谁负责的用户. 在您的社区, 鼓励成员分享他们的成功,公开和拼杀了类似的问题,在其他社会成员的方向指向这些故事.


当然, 适用于各地消费者和企业界有坚实的社会管理的基础知识. 你应该建立社区宣传, 促进 (不强迫) 对话和监测参与. 问问自己,如果你的社区,帮助人们做他们的工作. 如果答案是否定的, 课程正确, 你会用自己的方式成功.

图片提供: iStockphoto的, studiovision, max_carpenter

更多关于: B2B, 业务, 社区, 社区管理, 论坛, 名单, 列表, 网上社区, 社会化媒体

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10 Productivity Tools To Save More Time Online

iPhone | 在线 | 社会化媒体 | Social Networks | 工具 关闭评论

s the online buzz increased dramatically with the rise of Social Networks, I found that it is also very easy to get distracted. With dozens of popups and new notifications, staying focused and working efficiently can sometimes be difficult. So here are 10 innovative tools that help me greatly to get more done and focus [...]

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Evernote的现代化的Web应用程序, 添加FACEBOOK共享

evernote | facebook | 新闻 | note taking | 社会化媒体 | 启动 | Web Apps 关闭评论

ñ的OTE回吐平台 Evernote的 已发布的返工Evernote的网页版本,加速性能,并增加了Facebook分享功能. 它也增加了用于笔记本电脑的堆叠, 并引入了一个新的用户体验和界面.

“这是我们推出了web客户端的第一次大的重新设计,因为,“EverNote的创始人兼首席执行官菲尔·利宾, 的两个岁的启动刚刚跨过800万用户数天前. “总的经验是更加现代化。”

Evernote的网页 用户现在将迎接三板接口与笔记本电脑面板, 说明清单和单注视图从左至右出现右, 作为已经看到在桌面版本. 说明列表上方搜索框已被重新定位, 已被替换一个新的“共享”按钮,允许用户共享笔记和电子邮件按钮 FACEBOOK 或抓住一个直接的URL与朋友分享.

共享按钮是启动的第一大尝试Evernote的更多的社会体验. “这是一个新的发展方向相结合的个人记忆与社会记忆,“说王立彬.

Evernote的网页也已升级到文件夹分组注意到堆栈, 保存的搜索和多选择票据拖动.

Evernote的, 其移动和桌面应用程序的阵容已经取得了大幅度的改进, 迄今已离开其Web客户端有点落后于时代. “我们已经处理作为备份以前的版本 - 它总是在那里, 但我们的应用程序,而不是促使人们,“说王立彬.

但王立彬现在认为网络体验是一样好, 如果没有更好的, 桌面客户端或移动应用体验.

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